“We did a massive search to find people all over the world who have turned ‘No, I can’t’ into ‘Yes, I can.'” -Alice Tonge, Creative Director at 4Creative (via Adweek)
The ad features not just athletes but disabled people of all kinds. They’re competing in sports, playing in bands, working at various jobs, raising kids, ballroom dancing, flying planes—and more. Because, of course, they can. And they do. Every single day.